Sitting in front of a computer all day, you don’t get much of a workout… unless you’re following along with LiveExercise.com, which bills itself as “the first live, interactive exercise destination in history” where members work out with real workout instructors via streaming video. A Content Marketing Story LiveExercise is an example of a brilliant content marketing strategy that revived … Continue reading
With baseball’s opening day around the corner, our thoughts at BigVoice turn once again to Billy Beane, who’s been a key inspiration in our development over the past two years. Billy Beane’s unconventional management of the Oakland A’s in Michael Lewis’ book MoneyBall, captures Bean’s effective challenge of decades of conventional baseball “wisdom” with brilliantly insightful and daring use of … Continue reading
A $100 billion Facebook IPO. That’s a lot of exuberant money betting on Facebook to be the dominant social platform for a long, long time. But for anyone placing long-term bets on Facebook, here are two points to consider: First, 21 years into the internet economy (if you begin with the creation of the Commercial Internet eXchange) our references are … Continue reading
In a highly competitive Consumer Packaged Goods (CPG) vertical, it’s important to understand the value of your digital brand. After all, the development and marketing dollars you spend building your brand online should be accruing value, shouldn’t they? There are six measurable areas where your online brand should be accruing value: domain & page authority, inbound link quality, social media … Continue reading
Numbers is the inaugural piece in our ongoing animated series of BigVoice videos. This video highlights our X-Ray Analytics, a set of metrics we’ve developed to provide clients with a greater ability to evaluate the competitive digital landscape and the success of their online campaign efforts. It features Numbers, who over the past few months has achieved mascot status here at BigVoice. … Continue reading
In light of the steady increase in the use of smart phones, tablets and other mobile platforms to access digital content, being mobile accessible is no longer optional. According to a Google study conducted earlier this year, 77% of websites visited via smart phone are search engine websites, and 9 out of 10 searchers have taken action as a result … Continue reading
A company that builds BigVoices is obviously going to be a bit boisterous itself. Which is, well, what Voiceterous is all about. Welcome to Voiceterous, the official blog of BigVoice Unlimited. Join us in a boisterous and thoughtful conversation as we look at what’s going on online in the realm of digital marketing. Here you’ll find our latest ideas and … Continue reading
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