Monthly Archives: February 2012
How Long Does Facebook Have?
A $100 billion Facebook IPO. That’s a lot of exuberant money betting on Facebook to be the dominant social platform for a long, long time. But for anyone placing long-term bets on Facebook, here are two points to consider: First, 21 years into the internet economy (if you begin with the creation of the Commercial Internet eXchange) our references are … Continue reading
Top 5 Best Practices for Building a Digital CPG Brand
In a highly competitive Consumer Packaged Goods (CPG) vertical, it’s important to understand the value of your digital brand. After all, the development and marketing dollars you spend building your brand online should be accruing value, shouldn’t they? There are six measurable areas where your online brand should be accruing value: domain & page authority, inbound link quality, social media … Continue reading
(4.71 out of 5)
