Author Archives: Mark Burk

How Long Does Facebook Have?

A $100 billion Facebook IPO. That’s a lot of exuberant money betting on Facebook to be the dominant social platform for a long, long time. But for anyone placing long-term bets on Facebook, here are two points to consider: First, 21 years into the internet economy (if you begin with the creation of the Commercial Internet eXchange) our references are … Continue reading

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Watch What Numbers Can Do

Numbers is the inaugural piece in our ongoing animated series of BigVoice videos. This video highlights our X-Ray Analytics, a set of metrics we’ve developed to provide clients with a greater ability to evaluate the competitive digital landscape and the success of their online campaign efforts. It features Numbers, who over the past few months has achieved mascot status here at BigVoice. … Continue reading

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