Tag Archives: metrics
Conventional Wisdom Versus Smart Metrics
With baseball’s opening day around the corner, our thoughts at BigVoice turn once again to Billy Beane, who’s been a key inspiration in our development over the past two years. Billy Beane’s unconventional management of the Oakland A’s in Michael Lewis’ book MoneyBall, captures Bean’s effective challenge of decades of conventional baseball “wisdom” with brilliantly insightful and daring use of … Continue reading
Watch What Numbers Can Do
Numbers is the inaugural piece in our ongoing animated series of BigVoice videos. This video highlights our X-Ray Analytics, a set of metrics we’ve developed to provide clients with a greater ability to evaluate the competitive digital landscape and the success of their online campaign efforts. It features Numbers, who over the past few months has achieved mascot status here at BigVoice. … Continue reading
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